Positing is the most vital part for your brand name. We consider the key points while positing your brand. A brand positing statement should articulate the unique services/products and how it will benefit the targeted audience. We position in the define category the brand falls and what does it promises.
Do you want to be a Lead Front End Developer? Are you one already? Are you A-OK with HTML5, CSS3 and JS? Can you anticipate browser quirks before they even rear their ugly heads? Can you deploy a mobile website with all the precision of a heat-seeking missile? Are UI and UX all 5×5 with you? Can you transform Photoshop and Illustrator files into pixel-accurate HTML and CSS code? Do you like your own home, particularly on Wednesdays?
About the job
Creative Spark is on the hunt for an Front End Developer to join our Manchester office. Sign up, and you’ll be getting stuck in to a huge range of web and application build projects across an enviable client portfolio. Day to day, you’ll be spearheading our small team of in-house developers, helping build and develop both desktop and mobile-optimised sites, liaising with creatives and project managers to ensure everything gets done on-time and helping fix bugs, glitches and blue screens of death when things go down to the wire.
Creative Spark has offices in both the UK and the USA, but you’ll be based at our HQ in Manchester’s Northern Quarter. We’ve been going for ten years and have produced work for clients like the BBC, Universal Music, Asics, New Balance and both Manchester United and Manchester City (we’re an equal-opportunities employer). We’re young, vibrant, hard-working, down-to-earth and we also take the time to take care of our own. We offer a competitive salary package alongside incentives like bonuses for bringing in new clients, a great social environment, 4pm Friday finishes and, of course, Work-From-Home Wednesdays.
Colours influence our emotions in many different ways. In fact, studies have shown that a consumer’s decision to purchase a new or unfamiliar product is based largely on the brand’s colours. What colours appeal to us for some things may not necessarily attract us to others. In short, the colours you choose can literally make or break your brand.
You don’t have to choose just one main colour
Many popular brands such as eBay and Google use more than one main colour to attract attention to their brand. There is a specific reason for this. Because colours are able to evoke emotion, many brands use multiple colours to stimulate multiple emotions.
eBay, for example, sells everything from umbrellas to underwear so it needs to be able to target a variety of consumers and trigger a variety of emotions to their brand. If your brand has a wide range of purposes then a multi colour scheme can really work to gain attention from the many different consumers you are looking to attract.
Green, for example, is commonly associated with nature, with many brands promoting organic or all natural products using green as their primary colour. This is also true for companies that offer ecological or arborist type services. Green can also be associated with health and wellbeing, which can be an excellent colour if your brand involves medical or therapeutic products.
Pink is considered to be a soft, romantic, feminine colour, which is why brands selling intimate apparel for women, for example, often use this colour in their branding.
Black is often used in businesses such as law or consulting, as it is thought to give a sense of power and assertiveness. Black can also give off a sleek and sexy feel which is why high end shoe and clothing brands also tend to utilise black.
At Creative Spark we certainly value the power of colour in branding. After all, the yellow and black hues in our logo reflect our ‘work hard- play hard’ ethos. When developing brands for our clients, colour plays a large part in our work. We always make sure to get under the skin of the brand and use colour to reflect the personality and essence of the companies we work with.
You may have the coolest logo and the catchiest marketing slogan, but they run the risk of getting little to no notice if paired with the wrong colours. At the end of the day, it is the colours of your brand, logo, website and other marketing collateral that will be your brand’s identifier. Colour does matter!
With pumpkins and carving kits at the ready, we’re once again gearing up for Halloween. And at Creative Spark, that can only mean one thing….. the Little Print Shop of Horrors is back!
Returning for the fifth year running, this year is all set to be our best ever. Sticking to a half-decade of tradition, Spark Towers will split into teams (creatives, account handlers and sales all working together) that will compete against each other to create horror-themed posters. This year’s theme is ‘Award Winning Horror Movies,’ and once the finished prints are finalised they’ll be put up for sale for you to buy from our website. The winners will be the team whose print garners the biggest profit.
Flexing both our collaborative and competitive muscles, the Little Print Shop of Horrors is our way of showcasing up-and-coming illustration and print talent, both internally and within the wider creative industry.
So what’s in store for this year? Well, alongside Creative Sparks’ team entries, we’ve lined up some special treats (no tricks, we promise) to make this the best Print Shop yet. We’ll be teaming up with PR and content marketing giants Brazen PR, illustration agencies like Jelly London, Handsome Frank and Illustrationweb, and we’ll even be getting in a special celebrity illustrator… We’ll also be resurrecting best-selling pieces from years gone by to offer you more prints than ever before.
All the money we raise will go towards our chosen charity Forever Manchester, who fund thousands of community projects in and around Greater Manchester. We’ve raised over £10,000 from past Print-Shop events and, as our Founder and Creative Director Neil Marra, is an ambassador for this local charity, we’re confident this year can be our strongest yet.
A brand is one of the most valuable fixed assets of a business, and it must be carefully crafted to ensure it properly represents the business, and resonates with the intended audience. So we come to the same platform and discuss your requirement while taking your brand in the market. Once our strategy is solid we work hard to make your brand beautiful.
Before we attempt to brand your company, we explore and take a long look at your work to get a clear picture. We do SWOT analysis which helps into the knowing your strong and weak area also the opportunity and thread in the market.